Articles

A Selection of Feature Articles

 

Mobile Ads On The Verge

via ADWEEK/MEDIAWEEK/BRANDWEEK

Bridging the Great Divide: Best Practices for Integrating Social Media & Customer Service (White Paper)
Genesys

Getting an Earful: Targeted Audio is Here.
And That's a Good Thing?

MARKETING: The Top 10 Rules for Digital Marketing SuccessAmerican Executive

You Make The Call:
Using Mobile As A Response Mechanism

Brand Value of Online Advertising:
Drive Sales Online – and Off

 

The Future According to Spielberg:
Minority Report & The World of Ubiquitous Computing

 

God and the Holidays:
The piety might be questionable,
but the profits are righteous

 

Interviews of Interest

 

Laura Klauberg
Laura Klauberg
SVP, Global Media, Unilever
Part 1: The Power of the ‘Big Brand Idea’
Part 2: The ‘Evolution’ of Dove
Part 3: Fostering Brand Innovation
Part 4: Getting Personal with Social Media

 

Alex Bogusky
Alex Bogusky
Advertising Legend
Part 1: ‘Whatever It Takes’
Part 2: The Secret to Viral Success
Part 3: On Burger King & Branded Games
Part 4: On Branded Entertainment
Part 5: Marketing in the On-Demand Age

 

Tom Bedecarré
Tom Bedecarré
CEO, AKQA
Part 1: Building
The Agency of Tomorrow, Today
Part 2: Nike, Visa & The Surprising Power of Facebook
Part 3: Coca-Cola, Target & AKQA’s #1 Core Value
Part 4: Alternate Reality Games, Location-Based Marketing & Targeting

 

Prinz Pinakatt
Prinz Pinakatt
Coca-Cola Europe
Part 1: Mobile Augmented Reality
Part 2: Coke & iPhone Apps
Part 3: Building ‘Brand Love’

 

Dennis Crowley
Dennis Crowley
Co-Founder, Foursquare
The Mayor of Cool — On The Birth of Foursquare

 

Adrian Si
Courtney Monroe
EVP, Consumer Marketing, HBO
Branding HBO (Part 1)
Branding HBO (Part 2)

 

Adrian Si
Adrian Si
Toyota/Scion
Scion Broadband & Branded Entertainment

 

Tina Sharkey
Tina Sharkey
Chairwoman, BabyCenter
The Care & Feeding of Social Networks:
Part 1 | Part 2 | Part 3


John Butler
Butler, Shine, Stern & Partners
Part 1: Branding in the Digital Age
Part 2: Driving Digital Innovation for MINI


Josh Bernoff
Analyst, Forrester
Monitoring & Shaping Consumer Sentiment in the Age of Social Media


Seth Godin
On ‘Zooming,’ Evolution and the Future of Your Company

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