A Selection of Feature Articles


Mobile Ads On The Verge


Bridging the Great Divide: Best Practices for Integrating Social Media & Customer Service (White Paper)

Getting an Earful: Targeted Audio is Here.
And That's a Good Thing?

MARKETING: The Top 10 Rules for Digital Marketing SuccessAmerican Executive

You Make The Call:
Using Mobile As A Response Mechanism

Brand Value of Online Advertising:
Drive Sales Online – and Off


The Future According to Spielberg:
Minority Report & The World of Ubiquitous Computing


God and the Holidays:
The piety might be questionable,
but the profits are righteous


Interviews of Interest


Laura Klauberg
Laura Klauberg
SVP, Global Media, Unilever
Part 1: The Power of the ‘Big Brand Idea’
Part 2: The ‘Evolution’ of Dove
Part 3: Fostering Brand Innovation
Part 4: Getting Personal with Social Media


Alex Bogusky
Alex Bogusky
Advertising Legend
Part 1: ‘Whatever It Takes’
Part 2: The Secret to Viral Success
Part 3: On Burger King & Branded Games
Part 4: On Branded Entertainment
Part 5: Marketing in the On-Demand Age


Tom Bedecarré
Tom Bedecarré
Part 1: Building
The Agency of Tomorrow, Today
Part 2: Nike, Visa & The Surprising Power of Facebook
Part 3: Coca-Cola, Target & AKQA’s #1 Core Value
Part 4: Alternate Reality Games, Location-Based Marketing & Targeting


Prinz Pinakatt
Prinz Pinakatt
Coca-Cola Europe
Part 1: Mobile Augmented Reality
Part 2: Coke & iPhone Apps
Part 3: Building ‘Brand Love’


Dennis Crowley
Dennis Crowley
Co-Founder, Foursquare
The Mayor of Cool — On The Birth of Foursquare


Adrian Si
Courtney Monroe
EVP, Consumer Marketing, HBO
Branding HBO (Part 1)
Branding HBO (Part 2)


Adrian Si
Adrian Si
Scion Broadband & Branded Entertainment


Tina Sharkey
Tina Sharkey
Chairwoman, BabyCenter
The Care & Feeding of Social Networks:
Part 1 | Part 2 | Part 3

John Butler
Butler, Shine, Stern & Partners
Part 1: Branding in the Digital Age
Part 2: Driving Digital Innovation for MINI

Josh Bernoff
Analyst, Forrester
Monitoring & Shaping Consumer Sentiment in the Age of Social Media

Seth Godin
On ‘Zooming,’ Evolution and the Future of Your Company


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