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His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired and on MSNBC, CBS Radio and NPR. His research into next-generation business models has earned praise from USA Today and Dow Jones Interactive. His book BRANDING UNBOUND has ranked among Amazon.com’s top-selling books on advertising, and was rated “one of the best marketing books of the year” by Midwest Book Review. And it has been selected for inclusion at the business school libraries of UC Berkeley, Stanford, Georgetown and Harvard. His second book, THE ON-DEMAND BRAND, hits bookstores Spring, 2010. Mathieson has also been a featured speaker at industry events such as Digital Hollywood, The Global Retail Executive Council, The Microsoft Leadership Forum, Yahoo’s “Branducation” lecture series and The American Management Association’s “Corporate Branding” series, among others. Over the last few years, he has briefed executives from FedEx, Virgin America, Bloomingdales, Yahoo, MasterCard, Hard Rock Café, Accenture, Novartis, Franklin Templeton, and many others, on trends in digital marketing and emerging media platforms. Mathieson has also served as an adviser to venture capital firms seeking expert opinion on potential investments in companies developing consumer-facing digital marketing solutions. As Harvard Business School’s Working Knowledge puts it, Mathieson is “a strategic marketing expert” whose work “demystifies successful practices in a way that should encourage and inspire other marketers.” A veteran of the advertising industry, Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies. Over the course of his career, he has produced award-winning creative work for a veritable “Who’s Who” of global brand names, including HP, Sun Microsystems, Palm, Business Objects, NEC Solutions America, Cellular One, Ferrari Club of America/West and Specialized Bicycles. ©1997-2010 Rick Mathieson. All rights reserved. |
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