Rick Mathieson

Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age.

Heralded as “a strategic marketing expert” by Harvard Business School”s Working Knowledge, his insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio, CBS Radio and NPR.

His research into next-generation business models has earned praise from USA Today.

His book BRANDING UNBOUND was hailed as “one of the best marketing books of the year.” And his new book, THE ON-DEMAND BRAND, was a #1 Amazon “Hot New Release;” has ranked among Amazon’s top 10 best-selling books on advertising; was selected as a BrandChannel Book of the Month; and has been described as “required reading for the digital age.”

Mathieson has also been a featured speaker at industry events such as The iMedia Breakthrough Summit, Digital Hollywood, The Global Retail Executive Council, The Microsoft Leadership Forum, Yahoo’s “Branducation” lecture series, and the AMA’s “Corporate Branding” series, among others.

Over the last few years, he has briefed executives from FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Hard Rock Café, Accenture and many others, on trends in digital marketing and emerging media platforms.

Mathieson has also served as an adviser to venture capital firms seeking expert opinion on potential investments.

A veteran of the advertising industry, Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies.

Over the course of his career, he has been recognized with numerous regional, national and international creative awards for work produced for a veritable “Who’s Who” of global brand names, including HP, Sun Microsystems, Palm, Business Objects, NEC Solutions America, Cellular One, Ferrari Club of America/West and Specialized Bicycles.